MAKING THE MOST OF THE CALLS YOU MAKE
By Ruth Smith, Director

Your phone is a great business tool. Here are some suggestions to make the most of your phone time. Make a list (with plenty space for notes) of names & phone #s. Include EVERYONE you can think of - PLUS, past hosts, past customers, leads from shows & booths. Make use of that list/pile/folder of leads all at once.

Make sure you get to talk w/ them, not just answering machines or a spouse.

Remember to smile when talking on the phone! :-)
(Listen to hear the difference. Others notice, too.)

 
Here’s an example script to work from:

"Hello, Mrs. Wantabook. This is Ruth Luvmyjob with Usborne Books. I met you at the Winterfest at Green Meadow School last month. Do you remember our book booth there?" (Whatever the answer here is fine.) "Well, I had made a note to let you know when we were having our next big Special. And right now for January & February, we can offer XXXXX for the Base Kit for New Consultants. You could be earning a good commission & getting great books at wholesale or FREE. We’d love to have you in our group. Could I bring you the information & list of books that comes in that kit?"
 

If she’s not wanting to be a consultant now, tell her, "Another Special we have right now is for you to get XXXX for hosting a show! Is there a time you’d be interested in hosting a show while this Special is on?" If she shows any interest, tell more about the Special &/or new titles or just set a date. Let her talk by asking ages of her children or whatever. Take notes for future reference.
 
At your hostess coaching session, you can offer to split this show with her (maybe you get commission, she gets sales credit & the free books-) to be turned in as her 1st show as a new Consultant & training combined. Have paperwork with you.

If she shows no interest in hosting a show, THEN, you can invite her to YOUR show.  (You can be the consultant AND the hostess youself anytime.)  "I know you love these books. Maybe you’d be interested in just COMING to a show. I’ll be having one (tell when & where). There will even be a drawing for a free book. You get an extra ticket for every friend you bring (if you do a ticket game). Do you know someone that might like to come along?"

 

If they seem sincerely interested in the books but can’t come then, offer to bring them a catalog. "In fact, if you know some other folks that might like to order, you can still get FREE books by passing the catalog around & picking up the order forms." If not, ask if they’d like to have you call them back about the next Specials.
The point here is - offer the bigger thing 1st - Be a Consultant.

If not, Then - Have a Show.

If not, Then - Come to a Show.

If not, Then - Put in an Order.

If not, Then - Let me call you about the next Special.

LISTEN for your cue to give Recruiting information & to see where the interest is.
 
TAKE NOTES about your conversation & when to call them again. Its hard to remember everyone when you’re talking with so many.
 
FOLLOW UP the affirmatives with signing new consultants, hostess coaching, taking catalogs & order forms, & sending invitations for your show. Stay in contact with these folks & keep your list for calling in the future. This list is one of the most valuable things you have. Make the most of it!

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